We help leaders become catalysts for transformational change—in their life, their leadership, and their community.
WHEN LEADERS TRANSFORM, CULTURES FOLLOW
Transactional leadership is crippling organizations—focused on quick fixes, generic content, or surface-level training that doesn’t create meaningful change. Groundwork exists to solve the problem of transactional leadership. We help leaders build transformational systems that grow people, deepen trust, and create communities of impact.
Go Beneath the Transaction
Start Within. Transform Everywhere.
Groundwork Leadership is a transformational leadership company built on a simple but profound belief:
When leaders transform, cultures follow.
We help people, teams, and organizations reconnect with the purpose that fuels them, the relationships that anchor them, and the vision that calls them forward.
Our work blends organizational psychology, indigenous Filipino wisdom, and evidence-based leadership development into a single, powerful philosophy we call Culture of One™.
How We Spark Transformation
Leadership development that begins with who you are, not who you’re told to be.
WE ARE GROUNDWORK LEADERSHIP
We integrate modern leadership psychology with indigenous wisdom to help leaders, organizations, and communities build cultures of purpose, belonging, and performance.
Transformation begins with purpose— and purpose begins with people.
Bring the spirit of transformation to your organization with Marked by Purpose™—a powerful keynote where people look beyond the transaction and reconnect with their purpose and their colleagues.
Meet
Chris Pineda
Founder of Groundwork Leadership
Creator of the Culture of One™ System
Dr. Chris Pineda is an organizational leadership psychologist, speaker, and author whose work sits at the intersection of indigenous Filipino wisdom, modern psychology, and purpose-driven leadership. He is the creator of Culture of One™, a transformational philosophy that teaches leaders to reflect on their past, live fully in the present, and prepare for the future together. His accompanying methodology—The 7 Conditions of Transformation™—equips people and organizations with the universal truths needed to create environments where transformation can thrive.
Chris’s journey spans healthcare leadership, philanthropy, education, and community development. Across every industry, he has seen the same truth repeated: transformation begins within people, not programs. When leaders grow in purpose and relationship, culture changes at scale.
As a CEO, consultant, and keynote speaker, Chris has helped executives, educators, and community leaders design cultures built on trust, belonging, and human-centered leadership. His upcoming book, Beneath the Transaction, equips leaders everywhere to build transformational lives, teams, and organizations.
Chris founded Groundwork Leadership to activate a global movement of purpose and transformation—with one leader, one moment, one shift at a time.
THE CULTURE OF ONE™ PHILOSOPHY
Transformation begins within.
Culture of One™ is more than a leadership philosophy—
it is a worldview.
Rooted in indigenous Filipino wisdom, Culture of One™ teaches leaders to reflect on where they’ve come from, live with intention in the present moment, and prepare for the future—together.
It is a new way of seeing yourself, your work, your relationships, and the world around you.
Culture of One™ empowers the individual to:
Become grounded in purpose
Build deeper, more trusting relationships
Create alignment and belonging
Lead with presence and humanity
Seek transformation wherever they live and work
Transformation is a journey, not a destination.
Culture of One™ invites leaders to live a transformational life—not just practice leadership skills.
THE 7 CONDITIONS OF TRANSFORMATIONAL CHANGE™
The methodology that makes transformation possible.
While Culture of One™ is the philosophy,
The 7 Conditions™ are the method.
Transformational change doesn’t start with strategy, systems, or performance metrics.
It starts with people — and the internal conditions that shape how they think, feel, act, and connect.
The 7 Conditions of Transformational Change™ are the psychological, relational, and cultural foundations that help leaders move beyond the transaction and ignite real transformation inside themselves, their teams, and their organizations.
We can’t promise transformation in a person or organization.
But we can build the conditions in which transformation becomes inevitable.
This methodology is woven into every keynote, cohort, coaching experience, organizational engagement, and cultural film we create.
Transformation doesn’t happen by accident.
It begins with purpose and flourishes when the right conditions are present.
What People Are Saying
“Chris' knowledge and passion for developing leaders has catalyzed my own leadership journey. Chris has taught me to embrace struggle and to follow my purpose as I strive to love, honor and serve the most important people in my life. His patience, understanding and mental toughness are a model to be imitated. I highly recommend him as an expert in personal and cultural transformation.”
— Brandon Wigley
Executive Director Bader Leadership Foundation
“ I have had the pleasure of working with Chris for 5+ years and have been grateful for his expertise surrounding leadership and conflict resolution. He has done a wonderful job every single time and has helped my teams reach new heights. Chris is someone I recommend highly and can guarantee he will bring value to your organization.”
— Whitney Pitalo
Boston College Women’s Soccer Coach
“The curriculum, cross-sector collaboration, and inspirational guidance from Chris provided me with powerful building blocks to grow my skills and confidence as a community leader. I feel better equipped to make an impact on my community as a result of this transformational experience.”
— Rhonda Rhodes
Principal at Career Technical Education Center
“I really would love to see Groundwork Leadership in every state, every community.”
— Brian Moore, Groundwork Graduate & CEO of Neighborly Ventures
Resources for sharing.
-
-
Learn more about our online community and self-driven courses.
-
-
-
-
Learn more about a Groundwork Assessment
-
-
